To create a breakthrough national commercial that would help rebrand REGIS Corp’s 2,500 SmartStyle Hair Salons as a place for customers to escape the stress of their daily lives, and take a moment to focus on making themselves look and feel great.
To pierce the noise and clutter of the pervasive media bombardment we all experience on a daily basis, and successfully deliver this message to their target demographic.
Backed by the hit song “I Lived” from One Republic, the resulting: 30 spot — “Moments” — was a huge success. Audience and client reaction was so positive, the commercial went from being web-only to a nationally broadcast spot shown in markets across the country.
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Los Angeles, CA 90065
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