Mission
Take the viewer on a visual tour de force, exploring how the eye-popping world of the Grinch — including the big green guy himself, Max his faithful dog servant, Cindy-Lou Who and her friends, Whoville, and more — all were created for this massive holiday smash hit.
Challenge
Work closely with both Universal and Illumination Entertainment to creative fresh and dynamic content that integrated seamlessly with the movie’s stunning creative universe.
Results
Filming on location in both Paris and LA, Thinkwell Media created a sleigh-full of Grinch-tastic video pieces, including an innovative tutorial on how to draw the film’s main characters that was shown in thousands of schools throughout the country. Viewers got to spend time with star Benedict Cumberbatch as he revealed his special connection to the character, and his unique approach to voicing the Grinch. Also revealed were never-before-seen elements of the visual creation process for the film, including how the artists worked exhaustively to build on Dr. Seuss’s amazing designs.
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2710 Media Center Drive
Los Angeles, CA 90065
Phone: 818-333-4444
Email: [email protected]