Despicable Me 3

AVL Files


The Mission

Produce new content that appeals to the all-ages, all-demographics audience of this billion dollar smash hit.

The Challenge

Create work that is faithful to the world-renowned quality of Illumination Entertainment’s brand and characters.

The Results

Thinkwell Media made a range of content — from in-world pieces to behind the scenes featurettes — that successfully immerse fans into the larger world of Gru’s family and the Minions.