Mad Max: Fury Road

Who Killed The World - Citadel

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The Mission

Energize fans and stir the general public’s interest in the Mad Max: Fury Road digital and disc release.

The Challenge

Create a social media campaign centered around a series of original content pods — based on Oscar-winning director George Miller’s vision for his post-apocalyptic world — that would show new, never before revealed aspects of this violent and strangely beautiful society.

The Results

With George’s blessing, Thinkwell Media conceived, wrote, designed, and directed a groundbreaking series of in-world story pods for the digital release of Mad Max: Fury Road. The content quickly went viral across multiple social platforms, achieving hundreds of thousands of views in its first few days, effectively supporting a wildly successful digital release for the film.