Create original, branded content that would act as the cornerstone of a global social media campaign promoting the first Pegasus World Cup — a horse race with the largest award purse in that sport’s history.
With just weeks until the event, Thinkwell Media was tasked with producing a series of short films that would engage a new demographic segment — millennials — and drive them to watch the broadcast.
Thinkwell Media developed the concept, oversaw scripting and production, and performed all post-production for this innovative comedy series. Starring the legendary MMA champion Conor McGregor in his first acting role along side comedian Jon Lovitz, and directed by movie maestro Frank Coraci (The Wedding Singer) — the shorts were a social media sensation, garnering tens of millions of views. Our content played a key role in the ratings success of the first annual Pegasus Cup on NBC.