SmartStyle Hair Salons


The Mission

Create a breakthrough national commercial that would help rebrand REGIS Corp’s 2,500 SmartStyle Hair Salons as a place for customers to escape the stress of their daily lives and take a moment to focus on making themselves look and feel great.

The Challenge

Cut through the noise and clutter of the pervasive media bombardment we all experience on a daily basis and successfully deliver this message to their target demographic.

The Results

Backed by the hit song “I Lived” from One Republic, the resulting :30 spot — “Moments” — was a huge success. Audience and client reaction was so positive that the commercial went from being web-only to a nationally broadcast spot shown in key markets across the country.