Mission
Show support for the frontline staff and essential workers who were confronting the coronavirus in hospitals, grocery stores, and other essential businesses throughout the US.
Challenge
Thinkwell Media was tasked with producing the campaign by inviting businesses, venues, and communities across the country to simultaneously turn blue ,and generating buzz through viral content to increase awareness.
Results
Across the country, famous buildings and landmarks were illuminated in solidarity to support frontline staff, drawing attention from mainstream news outlets.
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